Alayne Crawford brings more than 15 years of experience in government relations, corporate affairs, and executive strategy to her role as Strategic Growth Advisor at Homeward Public Affairs. She is a growth-minded leader who helps organizations navigate complex political and operating environments, build trusted relationships, and position themselves for long-term success.
Throughout her career, Alayne has bridged the public and private sectors, managing senior-level relationships and leading strategic initiatives that drive measurable impact. Most recently at IBM Canada, she led complex federal public sector engagements and growth initiatives, aligning business strategy with emerging technologies and human-centered solutions.
At Homeward, Alayne provides strategic guidance on growth, organizational positioning, and partnership development. She supports market expansion and strengthens internal structures to enable sustainable scale, ensuring growth remains aligned with mission and values.
Prior to her most recent role at IBM Canada, Alayne served as the Head of Government & Regulatory Affairs for IBM, where she cultivated strategic relationships with government officials across all levels of government and provided critical market support for high-stakes transactions. Previous career highlights include serving as the Director of Corporate Affairs at Shaw Communications, as the Manager of Public Affairs at the Canadian Automobile Association, as well as a tour in government serving in both communications and operations roles for the Prime Minister of Canada.
An active participant in her community, Alayne sits on several boards, including the Canadian Lung Association and Colleges and Institutes Canada (CICan). She is a graduate of Queen’s University, holding a Master of Business Administration, and has a Bachelor of Arts degree from Carleton University. Fluent in both English and French, she has also received accolades such as the IBM Gerstner Award for Client Excellence and being named on PR in Canada’s Top 30 under 30 list.
Outside of her professional endeavors, Alayne cherishes adventures with her family, running, live music, and diverse culinary experiences. Currently, she is excited to be learning Mandarin.
