Jack.org

Modernizing a national youth mental health organization’s advocacy across federal and provincial governments during a major political reset.

Overview

Jack.org is a widely recognized leader in youth mental health, but recognition alone wasn’t translating into the influence or access needed at government tables. Following the 2025 election, the federal landscape changed significantly under Prime Minister Mark Carney, requiring a complete refresh of their approach.

Jack.org needed modernized federal and provincial advocacy strategies aligned with the new government’s focus areas.

The Outcome

  • A full rebuild of federal political engagement, including narrative development, strategic messaging, and clear alignment with the Carney government’s priorities around prevention, innovation, affordability, digital tools, and workforce development.
  • Reframing youth mental health as a prevention-first, productivity-linked, digital-forward public policy issue, rather than just a health file.
  • Re-established relationships across multiple federal departments and reopened policy pathways that had stalled.
  • Expanded provincial advocacy, securing new entry points and supporting Jack.org in navigating shifting provincial priorities.
  • Comprehensive briefing materials, meeting preparation, and messaging support to strengthen internal confidence and coherence.
  • A collaborative, empowerment-focused approach that positions Jack.org’s leadership as the face and voice of the work.

The Solution

We partnered with Jack.org to strategically reset their government relations approach, ensuring their deep sector recognition translated into tangible political influence following the 2025 federal election and the arrival of the new government.

Impact

  • Renewed and strengthened political relationships at both federal and provincial levels.
  • A modernized, politically relevant advocacy approach suited to the current federal environment.
  • A clearer, more compelling narrative that resonates across multiple ministries.
  • Stronger long-term pathways for policy influence and potential investment.

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