Canada’s recreation and parks sector is essential public infrastructure, yet it is often misunderstood and treated as discretionary. While it helps keep communities healthy in stable times and safe in moments of crisis, the sector historically lacked sustained national visibility or coherent political engagement.
CPRA needed a federal advocacy strategy that could be used nationally and repurposed provincially and municipally across its network.
One Bowl, an Indigenous-governed solution for housing, manufacturing, and workforce development, sought to strengthen its presence in Ottawa and establish itself as a national-scale initiative.
To do this, One Bowl needed to build foundational legitimacy, navigate complex multi-departmental funding environments, and establish relationships across several federal and provincial channels. Following the change in federal government in mid-2025, the organization also faced the challenge of rapidly rebuilding political relationships and re-aligning its narrative with new mandate priorities.
Our strategy positioned One Bowl as a nation-building project — not a funding applicant — grounded in Indigenous ownership and capable of addressing remote housing shortages, skilled trades development, and regional economic growth at the same time.
Jack.org is a widely recognized leader in youth mental health, but recognition alone wasn’t translating into the influence or access needed at government tables. Following the 2025 election, the federal landscape changed significantly under Prime Minister Mark Carney, requiring a complete refresh of their approach.
Jack.org needed modernized federal and provincial advocacy strategies aligned with the new government’s focus areas.
Canada’s recreation and parks sector is essential public infrastructure, yet it is often misunderstood and treated as discretionary. While it helps keep communities healthy in stable times and safe in moments of crisis, the sector historically lacked sustained national visibility or coherent political engagement.
CPRA needed a federal advocacy strategy that could be used nationally and repurposed provincially and municipally across its network.
One Bowl, an Indigenous-governed solution for housing, manufacturing, and workforce development, sought to strengthen its presence in Ottawa and establish itself as a national-scale initiative.
To do this, One Bowl needed to build foundational legitimacy, navigate complex multi-departmental funding environments, and establish relationships across several federal and provincial channels. Following the change in federal government in mid-2025, the organization also faced the challenge of rapidly rebuilding political relationships and re-aligning its narrative with new mandate priorities.
Our strategy positioned One Bowl as a nation-building project — not a funding applicant — grounded in Indigenous ownership and capable of addressing remote housing shortages, skilled trades development, and regional economic growth at the same time.
Jack.org is a widely recognized leader in youth mental health, but recognition alone wasn’t translating into the influence or access needed at government tables. Following the 2025 election, the federal landscape changed significantly under Prime Minister Mark Carney, requiring a complete refresh of their approach.
Jack.org needed modernized federal and provincial advocacy strategies aligned with the new government’s focus areas.
Canada’s recreation and parks sector is essential public infrastructure, yet it is often misunderstood and treated as discretionary. While it helps keep communities healthy in stable times and safe in moments of crisis, the sector historically lacked sustained national visibility or coherent political engagement.
CPRA needed a federal advocacy strategy that could be used nationally and repurposed provincially and municipally across its network.
